Discover La Trobe University

La Trobe University is more than just an institution of higher learning; it's a vibrant community committed to shaping a brighter future for generations to come. 

University Mission: "As a university, we are renowned for improving the quality of life for our partners, communities, and students. We will respond to their demands in this period of enormous local and national challenge, making us an even more respected and relevant university."

Boring.....? Okay, Let's keep it less formal from now on.

Have you heard/seen the line "ALL KINDS OF CLEVER" anywhere? 

Remember anything?

Yes, it's the line you see everywhere on the campus posters and walls, the line under the logo of La Trobe University, which is introduced to inspire students to be all kinds of clever, not only in one specific category.

Today, I will share something you might not know about.

Back in 2018, at a VCE Careers Expo, La Trobe University came up with a creative initiative to demonstrate La Trobe’s ‘All Kinds of Clever’ brand positioning. 

The initiative that I'm talking about is the Clever Machines. 

What are Clever Machines?

Clever machines are vending machines, but those machines won't take money; instead, they take cleverness.

WHAAAAAAAAT?

Yes, you read it correctly. You have to use your clever. Clever to play games on the screen and unlock the goodies inside by using your emotional intelligence and teamwork. Through a series of bespoke games designed to test and measure different skills and attributes, players were able to win various prizes.

Three specially created and constructed Clever Machines with fantastic prizes within each were part of the activation. Players received insights into their abilities and capabilities in addition to the gifts as their clever ratings were made available in a subsequent email.

"This activation was a fun way to engage with students and introducing them to the kinds of clever they will need in the workforce once they graduate university, in addition to their degree, and how La Trobe is teaching these skills to all students, ensuring they are ready for their careers," stated Matt Boyd, the then director of market development at La Trobe University.

Here's the video snippet of the expo highlighting clever machine: 

This is a refreshing example of creative brilliance in the higher education marketing world, as showcased by La Trobe University in one of Australia's biggest education and careers events.

Interesting right? We will try to get you more interesting content next week.....

REFERENCE.

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- Naren Kumar Reddy Sabadu